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AI for local shops: product descriptions, promotions and newsletters without the hassle

A local shop competes with big online stores, so every good post and every happy customer counts. The prompts below help you write product descriptions, posts and messages to customers. Copy them into ChatGPT, Gemini or Copilot and replace the text in [square brackets].

10 prompts to copy

Tip: replace the text in [square brackets] with your own details. Read every AI answer before sending it and check numbers, names and dates.

1Product description

Write a product description for a website or social media: [product name], [material, size, colour, origin]. Price: [price] €. Who it's for: [customer]. 3 short paragraphs: benefits, details, how to use or care for it. No exaggeration.

2Promotion post

Write an Instagram and Facebook post for [shop name] in [town]. Promotion: [description, e.g. 20% off all scarves] from [date] to [date]. Up to 50 words; say clearly what, until when and where. Add 5 hashtags, 2 of them local.

3Monthly customer newsletter

Write a short email newsletter for subscribers of [shop name] for [month]. Content: [new products, promotion, in-store event]. Structure: subject line (up to 50 characters), greeting, 3 short paragraphs, one call to action. Tone: personal, as if written by the owner.

4Reply to a stock question

A customer asks in a message: "[question]". Stock status: [in stock / out of stock, arriving [date] / can be ordered within [days] days]. Write a friendly reply of up to 50 words and offer to reserve the item until [deadline].

5Window display ideas

Suggest 3 window display ideas for a [type of shop] for [season or holiday]. We have these products: [products]. Decoration budget: [amount] €. For each idea: the main idea, what to put front and centre, and a short line for the glass (up to 6 words).

6Shop description for your Google profile

Write a description for the Google Business Profile of [shop name], a [type of shop] in [town, street or neighbourhood]. We offer: [products]. What makes us different: [e.g. local makers, advice, gift wrapping]. Up to 750 characters, natural, using the words people search for on Google.

7Yearly promotion plan

Create a yearly promotion plan for a [type of shop] in [country]. Take into account national holidays, the start of the school year, the seasons and [our specifics]. For each month: one main promotion or theme, a post idea and which products to highlight. Format: a table.

8Reply to a return or complaint

A customer returned [product]: "[description of the problem]". Our decision: [replacement / repair / refund / rejection with reason]. Write a polite reply of up to 90 words that clearly says what happens next and by when. Don't promise anything I haven't listed.

9Loyalty card rules

Write short, clear rules for the loyalty card of [shop name]: [e.g. one stamp for every purchase over €10, 10 stamps = €10 off]. Write the text for the back of the card (up to 40 words) and a longer version for the website (up to 120 words).

10Signs for international customers

Translate these in-store signs and short descriptions into [English, German, Italian]: [texts]. Keep them short because they go on shelves and price tags. Prepare a clear table: original | translation.

2 simple automations

Regular customer list with a QR code

Tools: Google Forms + Canva + Brevo (free) · about 1 hour

In Google Forms, create a short form: name, email and a required checkbox “I'd like to receive news and promotions from [shop name]. I can unsubscribe at any time.” Add a link to your privacy policy.
In Canva, create a card with a QR code to the form and a line such as “Be the first to hear about promotions and new arrivals.” Place the card by the till.
Link the responses to a Google Sheet.
Once a month, export the sheet as CSV and import it into Brevo (Contacts → Import contacts).
Write the newsletter with the “Monthly customer newsletter” prompt above and send it via Brevo.

Many product descriptions at once

Tools: Google Sheets + ChatGPT (free) · about 30 minutes for 20 products

In Google Sheets, set up columns: product name, material, size, colour, price, who it's for.
Fill in rows for the products you want to describe (start with 10 to 20).
Copy the table into ChatGPT and add: “For each row, write a product description of up to 60 words in [language]. Return a table with the columns: product name | description.”
Paste the returned table back into the sheet in a new column and read every description.
Use the descriptions in your online shop, on Facebook or on the shelves.

A new prompt for your industry every Tuesday

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Frequently asked questions

Can I send newsletters to customers if I have their email from an invoice?

For marketing messages you need clear consent. The easiest way to get it is a form with a consent checkbox, as described in the first automation.

Are AI-written product descriptions accurate?

AI writes based on the information you give it. Check materials, sizes and features – especially for food, cosmetics and children's products.

Can AI help with an online shop too?

Yes, with product descriptions, categories, newsletters and replies to customers. Setting up an online shop is a separate project.